Archive: We’re Good To Go was a COVID-era tourism scheme launched in 2020. It closed on 31 March 2022; its logo and certificates no longer apply.

In June 2020 VisitEngland and the tourism bodies of Northern Ireland, Scotland and Wales introduced a UK-wide industry standard for tourism and hospitality businesses preparing to reopen during the pandemic. The original announcement described it as a way to reassure visitors and local communities about COVID-19 procedures.

How the scheme worked

Businesses could join free of charge by completing an online self-assessment. They were asked to follow the relevant government and public health guidance, undertake a COVID-19 risk assessment and put appropriate processes in place. The scheme included an alert service for changes to guidance and planned spot checks. The award was based on self-assessment; it was not a guarantee that a business was free of risk.

The partners developed the standard with input from tourism organisations and industry bodies. VisitEngland also launched a related Know Before You Go information campaign. Read a contemporary description of the launch.